Jul 12, 2021
Orchid Bertelsen is head of digital strategy and innovation at Nestle USA. She has created the digital innovation road maps for over 40 Nestle brands as well as delivering new projects such as Ruth the cookie coach virtual human.
Prior to Nestle, Orchid spent several years in the digital agency world and in consulting. Today we discuss the anatomy of a virtual human project for a consumer brand - the rationale, the tech, the project stages, and more. We also discuss Alexa skill development for consumer brands circa 2016 and how that shaped the development of a virtual human cookie coach in 2021.