Nov 4, 2021
Elena Parlatore is the senior director of global digital consumer experience at Pepsico. Her role in the consumer insights group focuses on all of the ways consumers interact with Pepsico products and channels. A big part of that work is focused on consumer interaction with conversational AI technologies through Amazon Alexa, Facebook Messenger, website chatbots, and the call center.
Today, we discuss the objectives, technologies, channels, and the results of Pepsico's many conversational AI initiatives. It is a rare look inside the way that large consumer goods enterprises approach conversational AI.