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The Voicebot Podcast

Aug 30, 2021

Voice assistants are used across many devices and in many different contexts. The car is what we characterize as among the big 3 along with smart speakers and smartphones. These are the surfaces that have the largest voice assistant user bases both overall and in terms of active users.

The recently published In-Car Voice Assistant Consumer Adoption Report for 2021 is the jumping-off point for today's discussion between Bret Kinsella and Eric Schwartz of This report includes consumer adoption data from the U.S., UK, and Germany and includes consumer trend data going back to 2019. There is also a lot of analysis dedicated to the capabilities and momentum of the key vendors providing voice assistant technology to automakers.

In addition, we discuss trends in the news around automaker voice assistant related announcements. Today's discussion is a quick way to get oriented around that state of voice assistant adoption and capabilities in the car. For those of you looking for more details, go to