Mar 29, 2020
Meredith is a media powerhouse that reaches over 180 million
people with some of the top brands in publishing including People
Magazine, Allrecipes, Entertainment Weekly, Travel + Leisure, Food
and Wine, Instyle, Real Simple, Southern Living, Better Homes and
Gardens and dozens of other brands. In addition, Meredith operates
17 local television stations in 12 U.S. media markets.
Meredith has invested in voice enabling several magazine
titles and is expanding support for Amazon Alexa skills. In our
conversation, we discuss Meredith’s Entertainment Weekly Alexa
skill, the new Real Simple meditation skill, Allrecipes, corporate
voice strategy, and more.
My guest is Rachel Reed, Senior Innovation Manager at
Meredith. Earlier in her career, Rachel was a marketing manager at
Time Inc. and also worked at Pallisades Media Ventures, Burson
Marsteller, and Johns Hopkins University.