Jul 21, 2019
This week's episode is the audio from a recent webinar focused on the results of the Voice Assistant SEO Report for Brands. Ben Fisher of Magic + Co. and Ava Mutchler from Voicebot.ai join as guests to discuss the results. The report included results from over 4,000 questions about 200 consumer brands asked of Alexa, Bixby, Google Assistant, and Siri.
The results surprised many because they were much worse than voice assistants typically do on general knowledge questions and ran counter to what SEO consultants are recommending. We discuss the implications for brands and what they should do to raise their profile on voice assistants.